Leading the way in EV Education, Sales Training, & Support
EV Auto Sales Certification
For the Auto Sales Professional
The shift to electric vehicles (EVs) is accelerating, and dealerships that invest in EV education will lead the market. Ensure your sales team is prepared to meet customer demand with our EV Sales Certification program—designed specifically for help auto dealerships increase sales of all types of vehicles.
01
Increase Sales & Customer Satisfaction
A knowledgeable team builds trust and converts hesitant buyers into EV owners.
02
Maximize Profitability
Help customers understand total cost of ownership, available incentives, and the benefits of EVs to drive higher-margin sales.
03
Stay Ahead of the Competition
With EV adoption rising, dealerships need trained professionals who can confidently sell electric vehicles.
04
Enhance Brand Reputation
Position your dealership as a leader in EV expertise and customer education.
Why Chose an EV Training Program?
Save Time
A well-trained salesperson can proficiently explain EVs & skillfully address objections, enhancing customer service & expediting
sales.
EV Authority
Knowledgeable sales people build trust, become consultant. Consultants will get more sales and referrals.
Friendly Support
Our support team is here to ensure that things runs smoothly. You’ll always find the help you need.
Increase Sales
Elevate your sales impact, provide better customer satisfaction, & highlight the competitive advantages of your vehicles.
Comprehensive Sales Training
Charging 101
- Understanding Level 1, Level 2, and Level 3 charging
- EV charging standards (J1772, CCS, CHAdeMO, Tesla, NACS)
- Adapters and compatibility across manufacturers
- Learn about Plug & Charge
Apps & Planning
- How to locate charging stations using apps like PlugShare, Google, ABRP, etc.
- Understanding charging networks, pricing, and access requirements
- Trip planning for EV road trips and long-distance travel
Types of Vehicles
- Key differences between Internal Combustion Engine (ICE), Hybrid, Plug-in Hybrid (PHEV), Range-Extended EVs (REX), &Electric Vehicles (BEVs)
- Assessing customer needs and recommending the right vehicle
Overcoming Objections
- Addressing concerns about range anxiety, battery life, and charging infrastructure
- Explaining total cost of ownership over 5 years
- Countering myths with facts & real data
EV Vocabulary
- Key industry terms every salesperson should know
- Explaining kWh, MPGe, DC Fast Charging, regenerative braking, and more
- Communicating technical details in a customer-friendly way
Charging at Home
- Home charging options: Level 1 vs. Level 2
- Installation requirements and incentives for home chargers
- Helping customers find utility rebates and federal/state incentives